| Day. 1 10. 28(Thu.) |
| 10:30~11:00 |
Opening Ceremony |
| 11:00~11:40 |
Keynote Speech Media Convergence and a New Age of Culture |
| Speaker |
Lee Uh-ryung (the 1st Minister of Culture, Korea) |
| Moderator |
Park Gwang-sung (Executive Chairman of Paju Bookcity Forum 2010 Executive Committee, Korea) |
| |
Session 1. Expansion of Publishing Contents and Variation |
| 13:30~16:30 |
Speaker |
1-1. Broadcasting programs and publishing content: Kim Jin-hyuk(Producer of EBS(Korea Educational Broadcasting System), Korea)
1-2. Communion between book and movie: Yu Gi-na(Movie Critic, Professor of Film and Digital Media at Dongguk University, Korea)
1-3. Content development strategy and publishing: George Slowik Jr.(CEO of PublishersWeekly, U.S.) |
| Discussants |
Kim Ki-duk (Professor of Digital Culture & Contents at KonKuk university, Korea)
Park Young-yul (President of Communicationbooks, Korea) |
| Moderator |
Kang Eung-cheon (Representative of Munsachol Project, Korea) |
| Day. 2 10. 29(Fri.) |
| 10:00~12:30 |
Session 2. Mobile Environment and Publishing Ecology |
| Speaker |
2-1. Mobile media and changing landscape of publishing : Sanae Ochiai(President of hon.jp Inc., Japan)
2-2. Business model of publishing in mobile environment: Walter W. J. Walker(Director of Code Mantra , U.S.)
2-3. Utilization of M-learning and e-book base on tablet PC and smart phone : Lee Kyung-soo(Head of Convergence WIBRO BU. (EVP), KT, Korea) |
| Discussants |
Shim Sang-min(Professor of Department of Media Communication at Sungshin University, Korea)
Shin Kyong-lyol(President(CEO) of eKPC(Korea Publishing Contents), Korea) |
| Moderator |
Sung Dong-kyoo(Professor of Mass Communication Dept. at Chung-Ang University, Korea) |
| 14:00~17:00 |
Session 3. Publishing Business in the Age of Digital 3.0 |
| Speaker |
3-1. Emergence of author open market and changes in publishing structure: Allen Lau (CEO of WattPad, Canada)
3-2. Global publishing and changes in copyright market: Joseph Lee(Executive Director of Imprima Korea Agency, Korea)
3-3. Implementation of tailored integrated business model: Terence W.C. Leung(Managing Director of Sun Ya Publications (HK) Ltd., Hong Kong)
3-4. The strategy of publishing industry to the impact from digital era; an experience of transformation of publishing house in Taiwan: Ying-ching Chen(President of Owl Publishing, Taiwan) |
| Discussants |
Kim Seong-ryong(CEO of KYOBO BOOK Centre, Korea)
Im Sang-hyeok(Attorney at Law, Shin&Kim LLP., Korea) |
| Moderator |
Baek Won-keun(Chief Researcher of Korean Publishing Research Institute, Korea) |
| 17:00~17:30 |
Closing ceremony |
